Prof. Benson P. Shapiro

• Biografie
• Themen

Biography

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business School where he taught full-time from 1970 to 1997.

Since 1997, Professor Shapiro has concentrated his professional time on consulting, speeches, boards of directors, and writing. He continues to teach at Harvard, and in the recent past has taught in several executive programs including the CEO Program, Young Presidents’ Program, and Business Marketing Strategy, and has chaired the Sustainable Marketing Leadership for Mid-Sized Businesses Program.

He has served as a consultant to over 300 companies including startups, medium-size firms, and large international corporations. And, he has participated in well over 160 executive education programs outside of Harvard for corporations and associations. During his 27 years on the full-time Harvard faculty, he taught a wide variety of MBA courses including Industrial Marketing, Sales Management, Creative Marketing Strategy, Integrated Product Line Management, and participated in many executive programs.

Professor Shapiro has also held many administrative positions including Senior Associate Dean for Publications, Research Director, Head of the Required MBA Marketing Course, and Faculty Chair for Strategic Marketing Management, a two-week program for senior marketing executives.

Topics

• Sustainable Global Market Leadership
• Marketing Strategies and Sales Management – with particular interest in pricing, product line planning and marketing organization.
• Benson Shapiro’s speeches often go all the way from strategy to implementation involving selling and customer service.